THE NEWSROOM COACH STILL ON DEADLINE
Thirty years at ESPN, Univision, The Weather Channel, and Telemundo. Now working for your newsroom.
In English and Spanish
Hands-on training built around your newsroom's actual challenges — not a recycled slide deck
What We Do
Writing & Storytelling Workshops
Real-scenario exercises and live feedback that sharpen how your team writes, structures, and delivers every story — in English or in Spanish.
Investigative Journalism Training
Every journalist becomes an investigator. Hands-on training in source development, document research, and story-building — no dedicated unit required.
AI Newsroom Readiness Assessment
A clear-eyed evaluation of where your newsroom stands with AI tools today, and a practical roadmap for what comes next.
Still in the Newsroom.
Still on the Story.
Most consultants left the newsroom years ago. Dr. González-Pérez never stopped working in one. He trains investigative teams at several media companies across the country and teaches emerging media at Florida International University — bringing real-deadline experience into every engagement.
Meet Dr. Luis Alberto González-Pérez
For three decades, Dr. González-Pérez worked as a producer, executive producer, news director, and editorial director at some of the most demanding newsrooms in the Americas — ESPN, The Weather Channel, Univision, Telemundo, and El Nuevo Día. Today, he brings that first-hand experience to news organizations navigating digital transformation, AI integration, and the pressure to do more with less. He holds a Ph.D. in Journalism from the Universidad Complutense de Madrid and an M.S. in Radio & Television from Boston University. He currently trains newsrooms across the country and teaches emerging media at Florida International University.
Fully bilingual in English and Spanish.
Organizations We've Served
Ready to talk about your newsroom or journalism program?
A free 30-minute discovery call is the best first step. No pitch, no obligation — just an honest conversation about what your team needs.